Chapter 11

I actually just wrote an ethos, pathos, logos paper for my speech class, so I was actually more familiar with adding these to your introduction and conclusion. I've learned through this chapter and my speech class, that before you can even persuade your audience you have to get their attention, respect, trust and you need to establish credibility. The introduction is the place where you set this all up. It's important to grab your readers attention right away, otherwise they will have no desire to read the rest of your paper. Persuasion writing is trying to motivate your audience to act on what you are arguing, but to do this, you need to create some sort of connection with your reader, and present your information in a manner that shows the reader you are backing your argument with evidence, and credible resources. In one of the paragraphs it says that many students make the mistake of just summarizing their paper in their conclusion, which I am guilty of many times. I thought it was interesting that it said sometimes writers will actually switch their intro and conclusion, and find they are more effective as the other.