With professional sports being a multibillion dollar industry I wanted to learn more about the sponsorships that help make it so massive. For those of you who do not know what a sponsorship is, it is basically a company paying a professional sports team in any monetary value for promotion and identification of their company’s (products and services) with the sports team. For example, every time you watch a NFL football game on TV or at the stadium you will always see a Gatorade cooler on the sideline. Why is that? Well, because Gatorade is an official “beverage” sponsor of the NFL and they have paid the right to have that exclusive exposure.
The aforementioned example is just one of many different types of sponsorships in professional sports these days. What I want to focus on are the officials “whatever” sponsorships of the NFL and NBA. When a company is the Official sponsor of something specifically they are the only ones entailed to provided that product/service to the league and are be mention every time their product/service is being used, and etc. In addition to researching how these “official” sponsor deals are conducted, I want to learn the affects it has on the teams in the league when they look for local and regional sponsor of competing brands. From Television to in stadium signage, to clothing deals and beyond these sponsorships make or break professional sports.
This is a good topic. I think it would be even more interesting if you went into high school and how shoe companies sponsor AAU teams and how that can affect their college decision and even illegal recruiting through shoe deals.
ReplyDeleteThat's really interesting. I never thought too deeply into it, but it makes sense now about all the ads, commercials, and other things that tie into you research topic.
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